What’s the worst commercial you’ve recently seen or heard? Why was it do bad?
These days, at least here in the UK, it seems to be fashionable for ‘clever’ upmarket commercials to sell you an assumed aspirational life-style rather than focus on a specific product, so it’s often really hard to differentiate one ad from another. They’re all beautifully shot and trendily abstract and all about the feels but because of their similarities are all totally unmemorable, blending in one to the other, so what’s the point of companies spending all that money on an ad that nobody remembers? Or worse, people perhaps remember the story-line of the individual ad but not the actual product it’s supposed to be advertising – duh! It’s as if there’s no direct association of company and commercial any more. I can still remember so many straightforward ads from my childhood, even today singing the jingle – OK, so they may been over-the-top cheesy rather than subtly arty but at least the thing being advertised was always placed front and centre, not hidden in an obscure reference in the last millisecond of filming!
What takes a lot of time but is totally worth it?
Life, I guess… I mean, it takes a whole life-time to achieve, so it has to be worth it, doesn’t it?
Have you ever smiled at a stranger and then wished you hadn’t? Why or why not?
I regularly smile at strangers and most smile back, an acknowledgement of being in the presence of another human being, then the moment passes and the interaction between us is completed perfectly satisfactorily. But very occasionally a smile attracts weirdos to latch on to you and assume far greater intimacy for a much longer duration than a simple friendly smile-in-passing should generate, and then it’s a total pain on the ass to shake them off.
What do you think is the nastiest tasting food?
Hmm, taste as in flavour or texture? I mean, I don’t like the grassy non-taste flavour of lettuce, or the bitterness inherent in most brassicas. Or most raw nuts – no thanks. And I’m not particularly a great fish fan, either, although I do eat it from time to time because it’s good for me. Some flavours are just not my favourites so I’d choose to avoid them wherever possible But it’s more the odd texture of things, the actual feeling of the food in my mouth, that truly turns my stomach and renders such food totally inedible – rubbery seafood like squid or mussels, or the sliminess of oysters or okra… seriously yuk!
Are you at peace with yourself? Your world?
I don’t know. If it’s a relative thing, well I’m probably more at peace with myself now than ever before, but not necessarily in comparison to others. With my world? Probably with my immediate environment, pretty much, but with the world at large, not so much…